GreenHouse: Garden and Food Festival
GreenHouse is a fictional festival that celebrates food, both in the garden and in a meal! It is a four day event at the Pasadena Convention Center and holds vendors, small restaurants and hands on lectures! GreenHouse is a fun and informative event for the whole family!
Information:
Produced in: VCD 2, Fall 2024
Deliverables: Logo, Color Guide, Poster, Website pages, three collateral items and an immersive experience.
Tags: Illustration, Branding, Merchandise, Event Planning, Art Direction, Web Design
Logo Development
Started with 80 sketches, then narrowed to top four. After selecting the most successful sketch, I made different renditions of the design changing type, layout, color and elements. Then I tested out color combinations before finalizing the color choices and final design.
All Initial Sketches
Top Choices
Digital Sketches
Color Versions
Final Color Guide
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Final Logo
Poster Development
Started with six sketches, then narrowed to top two and created digital versions of them. After critique in class, My direction pivoted in order to get the viewer more involved in the setting of the event and to better represent the overall concept of the festival. After finalizing this new concept, I continued working on building up elements and drafts to make the design more like an actual greenhouse.
The final poster was printed on 11 x 17 Luster paper.
Initial Sketches
Top Choices
Digital Sketches
Final Concept
Other Deliverables
Deliverables included Website pages, physical collateral and an immersive experience.
Website Layout
Collateral
Collateral Items
Recipe Passport:
This little book provides pages of all of the DIY cooking experiences at the festival, some pages for business cards and then blank pages for taking down notes.
Collapsible Grocery Bag:
Coming in four different colors, this bag is great for holding produce and reducing down to a small size when not in use!
Entry Badges:
Multiple designs for staff, attendees, venders and VIP. Each has a different color associated with each position.
Immersive Experience
Immersive Experiences:
Throughout the Festival there are three walk through experiences.
The first is the stained glass walkway out front, where guests can take photos and see the different colors reflecting on the ground.
The second is a floral swing set that is located on of the convention center rooms. It is the perfect spot to take some photos and to feel like a child again.
The last on is also within one of the convention rooms but it is a walkable pathway that is comprised of all natural products, much like the Rose Floats are. Guests will be able to immerse themselves into what plants, flowers and other natural products can be used for!
